Chery shows its Heart of Gold to Jozi Fans

29 July 2022
29
July
2022

Chery hosted its inaugural #WithCheryWithLove (#WCWL) Customer Event this past weekend (24 July 2022) at Gold Reef City. It welcomed 120 customers and their families who joined the festivities free of charge and welcomed their guests on a red carpet with a whole ensemble of entertainers and musicians in tow.

With Chery With Love is a global fan-driven movement where Chery staff, dealers and fans enjoy time together, share their love for their vehicles and often join hands to help those less fortunate. Chery South Africa and its fans are enthusiastic supporters of this initiative, despite the company being less than one year old in South Africa.

In the past few months, under the With Chery With Love banner, Chery South Africa and its network of supporters have actively collected water, food and other donations for disaster-victims in KwaZulu-Natal, have joined hands with the runners in the popular RUNYOURCITY series and helped one runner to win a Tiggo 4 Pro and have donated food, toys and sweets to orphans for Nelson Mandela Day, to name but a few of the many initiatives.

“We can thank our fans, dealers and the larger Chery family for making the With Chery With Love movement such a success. South Africans are a hearty bunch and always have an open hand for the needy.

“This has ensured that South Africa features high up on the countries that have embraced Chery and its With Chery With Love campaign and it has spurred us on to host many more of these Customer Events across South Africa,” says Bianca van Staden, National Marketing and Brand Manager of Chery South Africa.

For its first event, Chery chose a theme that was befitting of the Johannesburg environment. Guests met at Gold Reef City under the theme “Heart of Gold” and spent the day with the Chery team and a handful of customised Chery Tiggo Pro SUVs.

The day started with a red-carpet welcome, complete with gifts, snacks and entertainment that included a host of special treats for kids.

After the friendly welcome, the guests joined Chery South Africa’s team for an information session on what Chery has done in South Africa, all the benefits that Chery’s owners enjoy and the exciting future of the brand and its products in South Africa.

The morning also included a guided tour of the Gold Reef City mine, complete with a gold pouring demonstration, followed lunch and a special large-scale colouring event where young and old helped to draw and colour a large Johannesburg-themed Chery artwork. This participative art piece will now enjoy pride of place in the Chery South Africa offices.

After all the entertainment, guests were invited to participate in the theme park rides and have some leisure time. The festivities wrapped up with a give-away to the young ones in the audience, before each happy family and Chery friend left with a goodie bag in hand.

“We had so much fun treating our customers and dealers at our very first Customer Event. We will now take to the road to host families across the country at similar events, starting with Cape Town and KwaZulu-Natal.

“Chery fans can keep an eye on our social media channels for dates and times and they are welcome to share their happy Chery experiences using the #WithCheryWithLove tag,” says Van Staden.

 

More News Articles

23
October
2023

Joining Hands with UNICEF: Chery Focuses on Global Children’s Education

23 October 2023
Chery signed a contract with UNICEF to help fund quality education for the most vulnerable and marginalized children
READ MORE
16
April
2021

Quality Earns Trust: Tiggo 8 Pro Comes Out on Top in Satisfaction Assessment of Entry-level Midsize SUVs

16 April 2021
According to the results of 2021 China Auto Customer Satisfaction Survey (Fuel Vehicles) recently released by CATARC Information Consultation Co., Ltd. (CATARC Consultation), Tiggo Pro outperformed its opponents by ultra large space and high driving & riding comfort to come out on top in the satisfaction assessment of entry-level midsize SUVs.
READ MORE
9
May
2020

Secret Behind Best-selling SUV Interprets TIGGO 8’s Global Hard Power

9 May 2020
In 2019, Chinese auto brands have achieved exports of 1.02 million vehicles, indicating achievements of Chinese auto brands’ continuous investment in R&D and quality. As one of leaders of Chinese auto brands, Chery has ranked No.1 in export of passenger vehicles among Chinese automobile brands in 17 consecutive years by 2019.
READ MORE
Your form is being submitted