Chery drives SA Auto Week

21 October 2022

The wheels of the inaugural South African Auto Week – the premier business-to-business conference for the automotive industry – will be turning smoothly thanks to Chery.

Chery has signed up to support naamsa with a fleet of Chery Tiggo Pro vehicles to shuttle VIPs, delegates and media representatives to the Kyalami Grand Prix Circuit’s conference facilities and between the various on-track experiences.

The SA Auto Week is the first conference of its kind to bring together all 48 vehicle brands in South Africa for a four-day conference under the theme: “Reimagining the Future Together – The rise of the African Auto Industry: Investing in new energy vehicles, infrastructure and people.”

Says Tony Liu, Executive Deputy General Manager of Chery South Africa: “The SA Auto Week will not only welcome representatives from Chery and all the other vehicle brands available in South Africa, but it will also host delegates from many different African countries and from across the world.

“As a global automotive brand and the most exported Chinese vehicle brand in the world, Chery is proud to be associated with the conference and to not only add their name, but also their vehicles to the conference.”

Driving the delegates, government representatives and other VIPs will be a fleet of no fewer than 13 Chery Tiggo 8 Pro luxury SUVs.

The Tiggo 8 Pro was the first model to announce Chery’s official entry into South Africa and it remains its South African flagship.

The Tiggo 8 Pro fleet driving the SA Auto Week feature the latest in Chery technology, including Adaptive Cruise Control, wireless phone charging, a digital instrument cluster and wireless charging. They are also equipped with a refrigerated centre armrest to cool drinks for all the occupants.

“The Chery Tiggo 8 Pro has set a new standard in technology and luxury for seven-seater SUVs and while it is equipped with all possible luxuries, it is the Voice Control system that attracts most of the attention from first-time Chery drivers.

“By simply saying ‘Hey Chery’ you can call the car to attention and instruct it to do virtually anything, from opening the panoramic glass sunroof to changing the climate control. We are sure this will provide endless entertainment for the Auto Week guests as they are shuttled around Kyalami.”

Chery has made waves in the South African industry by reaching a Top 10 sales position within just 10 months of entering South Africa. Its range of Tiggo 4 Pro, Tiggo 7 Pro and Tiggo 8 Pro are now sold through a network of more than 68 dedicated dealers, with more opening every month.

“Chery is wholly committed to South Africa, and it already counts as one of the most active corporate citizens in the automotive industry. We see South Africa as a pivotal market and a valuable entry point into the growing African vehicle market.

“With this in mind, we are very proud to be a key partner of naamsa at the 2022 SA Auto Week,” says Liu.


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